This document is your complete guide to the World Padel Academy brand. It is organized into clear sections that cover everything from our tone of voice and logo usage to typography, photography, motion, and digital applications. Each chapter is designed to help you understand not only what the WPA brand looks and sounds like, but why it matters. Use the index as your map — whether you’re a marketeer, designer, or partner, you’ll find the tools here to bring the WPA identity to life with consistency and creativity.
Use these guidelines to understand how visual design shapes every piece of communication. Learn the shared terminology here and apply it consistently when briefing or collaborating with creative teams.
Use these guidelines as your foundation. Apply best judgment, explore creativity, and push ideas forward while staying firmly rooted in what is defined here.